About Monica Wright
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Hard truth:
More marketing ≠ growth
Experience growth beyond "more campaigns".
Transform your go-to-market potential with clarity, structure and strategic marketing chops that will help you scale smarter and faster, without the expensive overhead.
Real support from a marketer who gets it.
Hi! I'm Monica, CEO and founder of Wanjo Consulting.

As marketers and go-to-market leaders, we're always under immense pressure to chase rapid growth with never-enough resources.
Let's get unstuck.
I apply the GTM Operating System™, including workshops, custom playbooks, and practical frameworks to get your company to scale quickly, effectively, and most importantly - sustainably.
15 reasons why your GTM is broken right now
You can't predict and forecast revenue for the next two quarters
Your competitors are winning more market share
Your team is not aligned on an executive strategy
You are struggling to go from a product to a platform company
Your Point of View (POV) is not differentiated with your product
Sales, Marketing, and Customer Success are out of sync
Your analyst relations don't drive material influence
You are THE LAST to enter the deal cycle
Your customers love you, but you can't quantify their ROI at renewal time
Your churn is killing your business
Discounting and feature wars are eroding your value prop
Business is relying on heroic sales players and not plays
You want to go upmarket, but your current customers are smaller
You can't prioritize or say no to new initiatives
Your team is reactive, not proactive
The GTM Operating System™
is a proven framework to align
go-to-market strategy to execution
Why choose Wanjo + GTM OS™?
Proven Experience
Decades of combined experience driving measurable results across diverse industries and business models.
Expert Frameworks
Proven frameworks in digital marketing, brand development, and lead generation that consistently deliver ROI.
Trusted Partnership
GTM OS™ is trusted by startups, SMBs, and venture-backed companies across industries to accelerate their growth trajectories.
Success Stories That Speak Volumes
Services: From Insight to Impact
Hands-on GTM Advisory & Workshops
Uncover GTM gaps, align priorities and create the foundation for predictable revenue growth.
Growth Strategy & Market Positioning
Identify your highest ROI opportunities through the GTM Operating System that drives strategic decision-making.
Fractional Demand Generation & Conversion
Turn your audience into loyal customers through optimized funnels and conversion strategies that increase lifetime value.
Campaign Design & Execution
Craft compelling stories that resonate with your target audience and differentiate your brand in competitive markets.
Marketing and Revenue Operations
Establish scalable systems and processes that increase enterprise value.
AI Augmentation for GTM Teams
Deploy AI & automation for enhanced efficiency, and personalized experiences.
Three ways I work with
B2B Go-To-Market Teams
GTM
Workshops
Starting at $5k
For teams who can execute but lack alignment, and would thrive with a
plan and focus.
Consulting + Advisory
Starting at $8k/month
For teams that could benefit from additional strategic guidance and execution muscle.
Fractional
Starting at $15k/month
For teams that could benefit from marketing leadership without the full-time risk.
Ready to Grow? Let's Talk
No obligation, no pressure - just valuable insights. I promise.
I can help you implement the GTM Operating System™ in your business to achieve faster growth, better alignment, and improved go-to-market performance.
  • Implement the GTM OS™ in your organization
  • Align your sales, marketing, and customer success teams
  • Create a data-driven GTM strategy that drives growth
  • Develop a clear roadmap for your GTM transformation

Monica Wright
Wanjo Consulting LLC
2025. All Rights Reserved.
Proudly Made In Maine