About Monica Wright
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Hard truth:
More marketing ≠ growth

Experience growth beyond "more campaigns".

Transform your go-to-market potential with clarity, structure and strategic marketing chops that will help you scale smarter and faster, without the expensive overhead.

Real support from a marketer who gets it.

Hi! I'm Monica, CEO and founder of Wanjo Consulting.

As marketers and go-to-market leaders, we're always under immense pressure to chase rapid growth with never-enough resources.

Let's get unstuck.

I apply the GTM Operating Systemâ„¢, including workshops, custom playbooks, and practical frameworks to get your company to scale quickly, effectively, and most importantly - sustainably.

15 reasons why your GTM is broken right now


You can't predict and forecast revenue for the next two quarters

Your competitors are winning more market share

Your team is not aligned on an executive strategy

You are struggling to go from a product to a platform company

Your Point of View (POV) is not differentiated with your product

Sales, Marketing, and Customer Success are out of sync

Your analyst relations don't drive material influence

You are THE LAST to enter the deal cycle

Your customers love you, but you can't quantify their ROI at renewal time

Your churn is killing your business

Discounting and feature wars are eroding your value prop

Business is relying on heroic sales players and not plays

You want to go upmarket, but your current customers are smaller

You can't prioritize or say no to new initiatives

Your team is reactive, not proactive

The GTM Operating Systemâ„¢
is a proven framework to align
go-to-market strategy to execution

Why choose Wanjo + GTM OSâ„¢?

Proven Experience

Decades of combined experience driving measurable results across diverse industries and business models.

Expert Frameworks

Proven frameworks in digital marketing, brand development, and lead generation that consistently deliver ROI.

Trusted Partnership

GTM OSâ„¢ is trusted by startups, SMBs, and venture-backed companies across industries to accelerate their growth trajectories.

Success Stories That Speak Volumes

Services: From Insight to Impact

Hands-on GTM Advisory & Workshops

Uncover GTM gaps, align priorities and create the foundation for predictable revenue growth.

Growth Strategy & Market Positioning

Identify your highest ROI opportunities through the GTM Operating System that drives strategic decision-making.

Fractional Demand Generation & Conversion

Turn your audience into loyal customers through optimized funnels and conversion strategies that increase lifetime value.

Campaign Design & Execution

Craft compelling stories that resonate with your target audience and differentiate your brand in competitive markets.

Marketing and Revenue Operations

Establish scalable systems and processes that increase enterprise value.

AI Augmentation for GTM Teams

Deploy AI & automation for enhanced efficiency, and personalized experiences.

Three ways I work with
B2B Go-To-Market Teams

GTM
Workshops

Starting at $5k

For teams who can execute but lack alignment, and would thrive with a
plan and focus.

Consulting + Advisory

Starting at $8k/month

For teams that could benefit from additional strategic guidance and execution muscle.


Fractional

Starting at $15k/month

For teams that could benefit from marketing leadership without the full-time risk.


Ready to Grow? Let's Talk

No obligation, no pressure - just valuable insights. I promise.

I can help you implement the GTM Operating Systemâ„¢ in your business to achieve faster growth, better alignment, and improved go-to-market performance.

  • Implement the GTM OSâ„¢ in your organization
  • Align your sales, marketing, and customer success teams
  • Create a data-driven GTM strategy that drives growth
  • Develop a clear roadmap for your GTM transformation





Monica Wright
Wanjo Consulting LLC
2025. All Rights Reserved.
Proudly Made In Maine